Following the success of the Lincoln Barons’ Charter Trail and the Lincoln Knights’ Trail, Lincoln Business Improvement Group commissioned us to work on a new sculpture trail for 2020 which would again celebrate and promote the city of Lincoln’s culture and heritage, as well as supporting St Barnabas Hospice, a local charity we work closely with.
As the appointed design and print partner we created the illustrative identity of the Lincoln Imp Trail together with the logomark, trail collateral, sponsorship pack; and working with the EBP, the education partner for the trail, designed and produced all the educational support materials.
The legendary Lincoln Imp is deeply rooted in the city’s culture and has become the symbol for the city, sitting high up on the southern side of Lincoln Cathedral as well as being the mascot and nickname of Lincoln City Football Club, so a key part of the project was close consultation with these stakeholders to make sure the design was not a replication of their brands whilst still retaining the essence of the ‘Lincoln Imp’.
With the objectives of the trail in mind: to raise the profile of the city with residents and visitors alike and draw people back into the city centre, for us it was very important that the creative for this trail was distinctive not only to generate engagement and encourage involvement, but also to ensure it was clearly distinguished from the previous trails.
Being a family-oriented event, we focused on a contemporary, cheeky and playful illustrative style with bright, bold and energetic colourways.
The Lincoln imp is part of the rich history of Lincoln and we are very proud to be working on another fantastic tourism and culture focused project which not only champions and promotes the city with which we are so intrinsically linked but also supports local charity and education.