Going the Extra Mile with the GEM Awards

Lincoln BIG GEM Awards
James Smart Senior Designer & Illustrator at Ruddocks

James Smart

In: Projects  News 

We've been partnering with Lincoln BIG for over a decade, helping the organisation put Lincoln on the map as a retail and tourist destination and enhance the city centre experience for everyone – residents, workers, and visitors alike. 

Earlier this year, we were commissioned to create and launch their GEM Awards, an exclusive evening celebrating outstanding customer service among their levy payers in the hospitality and retail sectors.

GEM Awards totems

Crafting the GEM Awards brand

Using our events and awards expertise, our creative team developed a vision that inspired the brand identity. Having developed a clear brief with our client, we proposed the style, key messaging and the whole look and feel of the event. This started with a piece of work to create the GEM Awards name, short for 'Going the Extra Mile', which we developed to be aspirational, whilst also linking directly into the theme of the awards.

We also managed the design and production of the creative assets for promoting the event, including digital graphics for social media and physical invitations for the nominated businesses. In preparation for the day of the awards, we also created event collaterals, including the pink letter-shaped awards, event programmes, and totems.

GEM Awards event programmes produced by Ruddocks

Recognising businesses going the extra mile

Seeing the wealth of exceptional customer service and dedication in our city was inspiring. We were honoured to be working with Lincoln BIG to highlight and celebrate the businesses in the city that consistently go above and beyond, making a positive impact on the lives of visitors, workers, and locals.

The first GEM Awards featured a total of 27 shortlisted businesses and 150 employees, across nine categories ranging from independent and national retailers through to restaurants, bars and coffee shops, to name a few.

GEM Awards night

Creating a lasting impression

The GEM Awards saw an impressive amount of business nominations, with some organisations achieving a remarkable 100% rating for exceptional customer service. This event stands as a testament to businesses that consistently go the extra mile, contributing to our city's reputation. As we look back on this journey, we're excited about future collaborations that will further boost Lincoln's growth and prosperity.

Ruddocks truly brought the Lincoln BIG GEM Awards to life with their exceptional creativity and expertise. From designing captivating event collaterals to suggesting the meaningful name, their contribution and hard work were invaluable and exceeded expectations!
Danielle Hairyes
Relationship and Operations Manager, Lincoln BIG

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