A sympathetic brand

Amy Wilson

In: News  Projects 

We began working with the communications team at West Lindsey District Council in 2019 following recommendations from existing clients British Steel and Trinity Arts Centre.

Having commissioned the build of a new state-of-the-art crematorium, a significant and much needed investment for the local area, they appointed us to create a brand, logo mark and guidelines for their flagship development.

Lea Fields Crematorium was such an important project for West Lindsey District Council, being the first of its kind in the district, and given the substantial architectural investment, so it was crucial the brand captured and reflected its essence.

The brand needed to be empathetic to the building’s core purpose and consider the emotional position of its visitors, combining the celebration of life with reflectiveness and serenity.


The logo mark is inspired by the striking architecture of the building, incorporating the exterior building shape, the structure of the ceiling in the chapel and the landscape of the surrounding fields to create a strong yet gentle visual identity for the crematorium.
Amy Wilson
Senior Designer, Ruddocks


It was a privilege to attend the recent open day and see the brand and building working together. The stunning architecture and landscape are sympathetic and peaceful settings, a very fitting place to commemorate and say goodbye to loved ones.
Emily Osborn
Business Development Manager, Ruddocks

Emily continued:

"This project is part of our ongoing brand work with West Lindsey District Council and we are delighted to have worked with them on launching the new crematorium."