Elsoms Seeds is the UK’s leading independent seed specialist. As a family-run business with 175 years of history, we certainly have a lot in common with them. Our work started with a website and has developed into a partnership that now spans the full spectrum of their marketing communications.
Elsoms recognised a need to invest in its digital presence in order to effectively showcase its services and company values and reinforce its industry position as innovators and leaders, we were therefore delighted to be commissioned to design, build and develop its website ready to launch at their annual open day.
A key part of all projects is the discovery phase, with the Elsoms website we ran a structured workshop with a wide variety of team members from across their business units. By going through our tried and tested process, we were able to understand their business and industry, develop their key client personas and start to build a picture of the user journey.
All this was vital in ensuring we developed the right solution, from the development of the site map to creating engaging call-to-actions, we used all the knowledge accrued to design a website that would work for Elsoms and their target market.
Due to their particular audience, offline marketing rightly plays a major role in the communications strategy of Elsoms, with a number of brochures, leaflets, event materials and advertising campaigns being regularly created to ensure continuous customer engagement. It is vital for us to make sure that design right through to production meets their high standards and adheres to the brand that they have built up over the years, whilst also staying relevant and evolving to meet an ever-changing market.