British Steel

british steel workwear

An explosive rebranding for an iconic British name.

British Steel is Europe’s leading steel manufacturer, producing an impressive 3 million tonnes of high-quality steel products annually. With an integrated steelmaking site in Scunthorpe and multiple facilities strategically located across the UK and Europe, the organisation ensures a steady supply of steel products to customers worldwide.

Our partnership started in 2016, when we had the unique opportunity to revitalise their brand. This refresh aimed to strengthen their position as a leader in European steel manufacturing and re-energise their workforce. We also led projects like upgrading the style of their employee publication, “Steel Matters”.

We are incredibly proud that our work with this iconic British name was internationally recognised, receiving seven design and branding awards at the 2017 CIPR Excellence Awards! This recognition is a testament to our successful collaboration and the dedication of our expert team.

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