Our work with the University of Lincoln is focused on driving their brand forward to achieve recognition as a leading UK university through student and staff recruitment, student engagement, and community connection.
The partnership, which started with the production of corporate stationery, was cemented in 2008 when we were appointed to design and produce their graduation materials, a project that we continue to work on twice yearly. Creating all the event materials, 10,000 graduation brochures annually and event dressing materials for the official celebratory areas; the style is continually updated in line with the university’s ever evolving brand.
Following our work on the Visit Lincoln brand with some of the University’s senior marketing team, we were commissioned to develop a new style for their national staff and student recruitment. Creating collateral for exhibitions, open days, together with digital and advertising campaigns in the Telegraph and Independent, and most recently themed adverts featured in Empire Magazine.
Understanding their objective to position themselves as a premium university we have worked with them to continually develop and refine their identity; from assets for their annual House of Lords events, to the recent brand project to refresh their current brand style; developing a new set of guidelines to ensure consistency within a flexible structure in line with their strategic plan.
An important focus for the University is contributing to and engaging with the local community, promoting and championing higher education. In 2017, we were invited to illustrate, produce and distribute The Lincolnshire Puppy. an aspirational story for young children, written by the University with the aim of encouraging a wider demographic of families to consider higher education for their children. On top of the excellent feedback from parents and schools alike, the project was highly commended at the 2017 Heist Awards.