At Ruddocks, we’re proud of the fact that Elior UK PLC has been one of our client partners for over 15 years.
Part of the Elior Group, one of the world’s leading operators in contract catering, Elior UK PLC (Elior) employs over 10,000 people throughout the UK, working across seven brands.
With a diverse workforce to support, Elior has an equally distinctive range of staff training and professional-development initiatives on offer. In line with its corporate value proposition to ‘Enrich lives, everywhere, every day’, it needed a creative production agency capable of producing promotional and training materials that would connect with employees to enhance their workforce experience and motivation at every level.
“We are delighted with our long-standing relationship with Michael and the team at Ruddocks. Thank you to everyone for getting us over the last 15 years! It's been a journey!”
Every workforce-development initiative launched by Elior centres around people. Each of whom has different qualities, skills, and aspirations.
Our approach to developing the identity for each training initiative was to articulate the individuality of every one of them.
With the ‘Thrive@Elior’ brand mark, for example, we wanted to instil a feeling of movement into the branding, and the distinctive freehand font achieves this, articulating a sense of unrestrained potential.
From visually impactful printed training materials to promotional assets for online channels and platforms, such as Elior’s quarterly online magazine Apprentice, we’ve provided Elior with an end-to-end creative production service. And whilst each training-initiative brand we’ve developed is distinctive in its design tone, typography and image style used, every execution is a true reflection of Elior’s positive people-development culture, which inspires their entire workforce to engage, learn and grow.