Bringing history and adventure to life

The Syd Kesseler Centre

Designing for adventure

Our partnership with The Scout Association goes all the way back to 2010. One of the collaborations that perfectly showcases the wide range of our creative solutions is the opening of the Syd Kesseler Centre in 2025.

This journey started with a series of consulting sessions, where we worked closely with the Scouts team to envision a brand new centre at Gilwell Park in London. From initial concepts to final installation, we brought the centre to life using bespoke creative production and custom illustrations that capture the spirit of adventure and show the inspiring history of the Scouts.

A landmark project for The Scout Association

Today, the Syd Kesseler Centre is a vibrant first point of arrival for visitors. It serves as the gateway to a range of Scout Adventures, from archery and climbing to interactive team challenges. Inside, we also had the privilege of collaborating on the curation of The Hirsch Family Adventure Gallery, an immersive space where visitors can journey through the Scouts’ rich heritage.

This collaboration has been a resounding success, receiving national news coverage and, more importantly, creating a lasting legacy for the next generation of Scouts.

Thank you for all your support with the opening of the Syd Kesseler Centre, it looks simply stunning. Huge well done to the whole Ruddocks team for all you did!

Chris James
Head of Brand and Content

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56 Great Northern Terrace
Lincoln LN5 8HL