Changing LIVES

A strategic brand evolution

A life-changing mission.

When we first embarked on the LIVES brand transformation project, our goal was more than just creating a new look. Our creative team sought to capture the essence of the organisation and translate it into a compelling, flexible brand identity.

The phrase ‘Minutes Matter’ emerged as the perfect embodiment of the LIVES brand and their vital mission. It conveyed a sense of urgency and highlighted the critical role LIVES plays in the community.

The new brand identity has resonated deeply with the public. LIVES witnessed a surge in donations, volunteer applications, and website traffic since the launch. Moreover, the rebrand has fostered a stronger sense of pride and unity among the LIVES team.
LIVES brand

Bringing a new vision to life.

Our partnership with LIVES has been a rewarding journey. Since 2016, we’ve worked closely with the Lincolnshire charity to bring their brand new vision to life.

The new website was the next exciting chapter in this collaboration. Designed to be both visually appealing and functionally robust, it served as a digital cornerstone for LIVES’ ongoing growth, supporting the organisation’s evolving needs and aspirations.

The rebranding launch went incredibly well and feedback has been great. Huge thanks to the Ruddocks team for all your support!

Amy Rose
Head of Fundraising & Engagement, Lives

More work.

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56 Great Northern Terrace
Lincoln LN5 8HL