NHS South East London Integrated Care System
Supporting NHS’s designs on driving health equality in South East London.
We’ve been proud to have the NHS on our client roster for over a decade and we were delighted to win a competitive tender to deliver a major body of high-level creative work for ‘Our Healthier South East London’ (OHSEL), now South East London Integrated Care System (ICS). South East London ICS is a partnership of health and care organisations looking after the health of some 1.9 million residents in the region.
Key objectives:
- Brand development for the South East London ICS – to support goals and reducing health inequalities.
- Creation and delivery of multi-channel communications, across printed and digital touch points.
As an organisation consisting of stakeholders across a complex organisational structure and serving an extremely diverse resident profile, the South East London ICS creative outputs needed to be cross-functional, effectively engaging for internal stakeholders and external resident audiences.
Making it better: Elevating engagement through insight-driven communications
The creative and client strategy team at Ruddocks worked closely with South London ICS’s communications teams and data validation partners, holding discovery sessions across the organisation to better understand their objectives and absorb findings from commissioned focus groups, together with chairing weekly project management meetings.
Our approach was immersive and adaptive, resulting in the successful creation of striking branding and the development of a consistent visual tone, utilising relatable imagery. This articulated the spirit and diversity of the community and formed the creative backbone of a full suite of value-driven engagement collateral.
