The Lives brand transformation
Strategic brand evolution
A life-changing mission
When we embarked on the LIVES rebranding project, our goal was more than just creating a new look. We sought to capture the essence of the organisation and translate it into a compelling, flexible brand identity. The phrase ‘Minutes Matter’ emerged as the perfect embodiment of LIVES’ urgent mission. It conveyed a sense of urgency and highlighted the critical role LIVES plays in the community.
The new brand identity has resonated deeply with the public. We witnessed a surge in donations, volunteer applications, and website traffic since the launch. Moreover, the rebrand has fostered a stronger sense of pride and unity among the LIVES team.
Bringing a new vision to life
Our partnership with LIVES has been a rewarding journey. Since 2016, we’ve worked closely with the charity to bring their vision to life. The new website was the next exciting chapter in this collaboration. Designed to be both visually appealing and functionally robust, it serves as a digital cornerstone for LIVES’ ongoing growth, supporting the organisation’s evolving needs and aspirations.
The rebranding launch went incredibly well and the feedback has been great. A huge thank you to the team at Ruddocks for all your help!
Amy Rose
Head of Fundraising & Engagement, Lives
