A New Brand Identity & Website Reflecting True Purpose
Modernising a Meaningful Brand
In 2015, we transformed St Barnabas Hospice’s brand, ensuring it accurately reflected its position as a leading local charity. Recognising the brand needed to evolve alongside the charity, we simplified messaging and created a more personal feel, future-proofing it for growth.
A Refreshed Brand Identity
Starting from the existing identity, we updated the logo and stripped it back to a more minimal representation, while retaining its familiarity. Alongside this, a more personable and friendly secondary font was introduced. This new handwritten-like style highlights that St Barnabas is an organisation driven by helping people.
The updated and simplified brand allowed for a separation between the clinical side of the organisation and their support & fundraising activities. This enhanced flexibility within the brand also made possible a seamless application of the brand elements across multiple communication channels, from supporter publications to annual reports, as well as digital platforms.
Their creativity and desire to really understand an organisation before starting a major project is what sets the Ruddocks team apart from others.
A Website Designed to Drive Supporters’ Engagement
Following the launch of the St Barnabas Hospice refreshed brand, we also worked with them to design a new website. The enhanced look and feel of the website improved user experience, boosted campaign engagement and events promotion, and drove donations.
