The Scottish Society for the Prevention of Cruelty to Animals (Scottish SPCA) is Scotland’s leading animal rescue service. Since 1839, the charity has been advocating to improve animal welfare, through awareness campaigns and efforts to rescue, protect and rehome animals in need.

With a long history of working with nature conservation and animal welfare charities, when the Scottish SPCA approached Ruddocks in 2024, we were excited to team up with them.

Our creative team initially embarked on a journey of collaborative discovery, working closely with the Scottish SPCA to develop a distinctive visual brand identity that would resonate with their audience and capture their attention. Together, we then launched a brand new junior membership program: Cub Club, specifically designed to inspire the next generation of animal lovers.