Founded by two local doctors in the 1970s, LIVES is a dedicated emergency medical service providing critical care in life-threatening situations. Their mission is to reach those in need across Lincolnshire. Initially focused on road traffic accidents and trauma patients, the organisation has expanded its services to encompass a wide range of emergencies. And today, their team of dedicated volunteers is a vital part of the local community.

In 2016, the Ruddocks team was excited to partner with LIVES to elevate their brand. Our goal was to create a visual identity that accurately reflected the organisation’s lifesaving work and its essential place within the community.

Additionally, through the development of a brand new website, engaging campaigns, and a memorable mascot, we’ve helped the Lincolnshire charity become a household name and a powerful force for good. For over a decade, our creative collaborations have been instrumental in increasing awareness and inspiring support, particularly among young people.