Founded by two local doctors in the 1970s, LIVES is a dedicated emergency medical service providing critical care in life-threatening situations across Lincolnshire. Their mission is to reach those in need and protect life. Initially focused on road traffic accidents and trauma patients, the organisation has expanded its services to encompass a wide range of emergencies. 

Today, their team of dedicated volunteers is a vital part of the Lincolnshire community. Our team at Ruddocks was excited to partner with LIVES in 2016 to elevate their brand. 

Our goal was to create a visual identity that accurately reflected the organisation’s lifesaving work and its essential place within the community. Through the development of a new website, engaging campaigns, and a memorable mascot, we’ve helped LIVES become a household name and a powerful force for good. Our work has been instrumental in increasing awareness and inspiring support, especially among young people.