Greencore

Serving up engaging and inclusive communications.

Greencore Group PLC is a leading producer of a diverse range of chilled, frozen, and ambient convenience foods. Whilst many won’t necessarily be familiar with the Greencore name, almost everyone will have eaten one of their products before. They supply every major supermarket in the UK and produce 779 million sandwiches and other food to go items, and 132 million chilled meals every year.

As a business that benefits from a culturally diverse workforce, Greencore sought to strengthen their internal communications to better reflect their inclusive values and drive up recruitment and retention. In 2019, Ruddocks were appointed as a strategic design & production partner for Greencore and tasked with transforming creative HR communications across the group to drive up recruitment and retention.

Enhancing internal communications at Greencore through our expertise

Since we started our collaboration with Greencore, as a creative production agency we contributed to developing a universal visual tone of voice, boosting inclusivity values and significantly improving intercommunication across 35 sites. Our design team created a suite of more than 100 graphics and multicultural character illustrations to support image flexibility and enhance representation across all assets. The new creative direction carefully retained enough brand equity to ensure familiarity, whilst evolving away from conventionally corporate and towards a fresher, more relatable look and feel.

Amplifying core values at every touchpoint

During our ongoing partnership with Greencore, our team has successfully completed a range of projects to discover innovative ways of giving every single member of their team a sense of belonging. Following our involvement in the design and production of their internal communication campaigns, Greencore saw a significant rise in staff retention and overall wellbeing.