British Steel
Relaunching an iconic organisation
How a brand transformation forged British Steel’s success
In 2016, we partnered with British Steel to develop a comprehensive brand strategy, including a new visual identity, messaging framework, and brand voice. This transformation aimed to re-energise staff across their 21 UK and European locations. The results were significant. Within a year, British Steel achieved a remarkable financial turnaround, transitioning from a £126 million loss to a £47 million profit, their best performance in a decade.
You’re a highly professional and dedicated team and I know all of my team would agree it is fantastic working in partnership with you.
A rewarding journey and explosive outcomes
Employee morale and engagement also saw a substantial boost. And our successful collaboration has continued ever since, with our contract extended twice. We currently manage a range of regular publications, including their monthly internal newspaper, and continue supporting British Steel with ongoing design and branding projects.
The impact of our work for British Steel was also recognised internationally. We are incredibly proud to have received seven design and branding awards for this project, a testament to the dedication of our team.
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