Helping Greencore celebrate 100 years of history

Anniversary book design and production

Greencore history book from the ground up - book design and production by Ruddocks

A century of stories
brought together.

As Greencore’s long-standing creative production partner, we were honoured when our team was asked to undertake a very special project.

In 2026, we created a limited-edition book to mark the organisation’s 100th anniversary, telling the story of Greencore from its origins in Ireland to becoming the UK’s leading producer of convenience foods.

“From the Ground Up” tells Greencore’s remarkable history through the reflections of the people who helped shape the organisation into what it is today. Bringing together senior creatives, copywriters, marketing specialists and print experts, the Ruddocks team managed the entire book design and production project from concept through to final delivery.

Following a detailed briefing and consultation process, we interviewed 35 contributors from across the organisation. Their stories became the heart of the book, capturing the experiences, memories and milestones that have shaped Greencore over the last century.

Working closely with Greencore’s communications team, we reviewed and carefully selected photography and archive material from across the business. These images helped bring each story to life, creating a publication that celebrates not only Greencore’s history, but the people behind it.

A design shaped by
people and history.

One of the biggest creative challenges was finding the right balance between consistency and flexibility. With so many different stories, photographs and archive materials, the design needed to bring everything together while allowing each contribution to feel personal and unique.

Each contributor’s story followed a clear structure, creating a cohesive reading experience while allowing every reflection to retain its own character. The layouts also needed to adapt naturally to the wide variety of historic photography and supporting material gathered throughout the project.

The creative direction reflected the significance of the milestone itself. The finished book needed to feel considered, timeless, and something colleagues, past and present, would genuinely want to keep, revisit, and share.
Greencore history book from the ground up - book design and production by RuddocksGreencore history book from the ground up - book design and production by Ruddocks

From print production
to a lasting legacy.

The quality of the finished book was just as important as the stories it contained.

We created two editions: a premium hardback version for senior leaders and key stakeholders, and a softback edition distributed across Greencore’s 50 sites as part of its centenary celebrations. In total, more than 2,000 books were produced and distributed, with every copy finished with anti-scuff matt lamination to create a durable, premium finish worthy of the publication’s significance.

Some copies included a personalised message from the CEO. These were sent to contributors across the UK and overseas, including former colleagues who had since retired, giving them a lasting reminder of the part they’d played in Greencore’s story.

“From the Ground Up” was officially launched during Greencore’s centenary celebrations at the London Stock Exchange, bringing together colleagues, contributors and leaders to celebrate the organisation’s remarkable journey.

For our team, this was much more than another book design and production project. It was about helping Greencore capture a century of stories in a way that will be valued by colleagues, past and present, for years to come.

The feedback has been so positive… Everyone loves it! I have absolutely loved working with you and our contributors on the book, and I can’t thank you enough for the love & skill that have gone into it!

Michael Evans
External Communications Lead, Greencore

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