Macmillan Cancer Support is the leading UK charity providing essential support to millions affected by cancer in the UK. Our partnership began in 2017, with Macmillan seeking a creative partner to manage their diverse fundraising and awareness campaigns effectively. We were chosen for our proven experience in charity branding and our ability to deliver high-quality, cost-effective solutions.

Since day one, protecting the integrity of the Macmillan brand has played a vital role in our collaboration. Firstly, our design team immersed themselves in Macmillan’s brand guidelines, gaining a deep understanding of its essence and boundaries. This knowledge informed our creative approach, ensuring every asset aligned with the brand, while exploring opportunities for innovative expression.

Our work with Macmillan has produced a range of materials, including campaign branding, supporter engagement collateral, and special project initiatives like ‘Taking the Big Leap’. Highlights include the anniversary identity for the Macmillan York Raceday and annual publications such as the Macmillan Matters magazine and Carol Concert brochure. We are very proud of our partnership and privileged to contribute to the positive impact it has on the lives of so many people affected by cancer.