Nurturing connection with marketing automation
The Cub Club Membership
Inspiring future advocates of the Scottish SPCA
The Scottish SPCA’s vision extends far beyond rescue; they’re committed to cultivating a deeper understanding of animal welfare among young people. To achieve this, they needed to create an impactful junior membership program that would not only raise awareness of their critical work but also foster a lasting connection with their young supporters.
The Cub Club membership came to life in a fun and engaging welcome pack. From choosing the perfect cuddly companion to designing and refining the details of each piece, every element was created with purpose. Inside each pack, young members can discover personalised membership cards and certificates, captivating animal fact cards, a sturdy and vibrant pack folder, and even a soft toy and a welcome magazine bursting with fun activities.
We are really delighted with the printed and digital materials that Ruddocks have produced for Cub Club, our new junior membership. The team have been incredibly supportive, demonstrating genuine care for our charity and the sector as a whole.
Nurturing connections through intelligent marketing automation
To make every Cub Club member feel truly valued from day one, we implemented a seamless marketing automation journey. The moment a new member joins, they receive a series of warm, engaging welcome emails that reinforce the Scottish SPCA’s mission and keep them connected.
We also developed an automated renewal journey to make continuing their support effortless. As annual memberships near their end date, personalised reminders are sent automatically, ensuring a smooth and simple renewal process.
Working with the Scottish SPCA on Cub Club has been an absolute wild adventure! From brand creation to production, fulfilment, and the development of an automated digital journey, we’ve covered every touchpoint, ensuring a smooth and successful launch.
We are immensely proud to support the Scottish SPCA’s vital work and can’t wait to see Cub Club grow and empower the next generation of animal advocates!
