The Warehouse

While evolving the brand for St Barnabas Hospice, we were also invited to support several additional strategic projects. One of the most exciting was the creation of a brand for The Warehouse in 2022, a new flagship retail concept designed to transform their former donation sorting space into a bold fundraising destination.

Located on Cardinal Close in Lincoln, the outlet represents a new approach to charity retail: larger, more immersive, and designed to attract a broader audience while maximising fundraising potential.

From the outset, the ambition for The Warehouse was to create a destination that felt true to the building’s industrial roots while establishing a distinctive identity that would stand apart from a typical charity shop.

Working closely with the St Barnabas team, we developed a brand that embraces the character of the space: bold, confident and stripped back.

Rather than hiding the building’s past as a donation sorting facility, the identity leans into it. The design language reflects the raw textures and practical nature of the space, creating an aesthetic that feels honest, functional and unmistakably The Warehouse.

Once the brand was established, we rolled it out across a full suite of supporting assets. External signage gives the building a strong presence, while vehicle liveries carry the new identity out into the community. Inside the store, wall graphics, point-of-sale materials and custom price tags were designed to complement the bare-bones aesthetic, creating a cohesive retail environment that feels considered without losing its industrial edge.

Following the huge success of The Warehouse in Lincoln, the St Barnabas team felt inspired to build on the momentum. And so began the search for another site to transform!

That is how, in 2026, we came to work on The Grantham Warehouse. After months of looking for the perfect spot, an empty factory building was chosen, and our teams joined forces to repurpose it and turn it into a vibrant retail hub.

Taking inspiration from the original Warehouse, this project followed a similar pattern, but branded for the distinct location. Our team brought the creative vision to life by designing and producing a wide range of supporting collateral. From large format banners and wayfinding signs to clothes tags, floor stickers and other point-of-sale materials, we made the new Grantham Warehouse beam with personality and colour.

A truly wonderful collaboration which we all enjoyed working on, and seeing it come to life makes it all the more worth it! Especially knowing that the funds raised in this charity superstore make the incredible work provided by the St Barnabas Hospice possible.