Bransby Horses

Having worked with leading equine welfare charity, Bransby Horses on several successful projects, we were thrilled when we were selected to deliver a major overhaul of their brand.

The key challenges:
The leadership team at Bransby Horses had identified that, in order to thrive, they needed to redefine their brand positioning and develop a more confident and accessible identity, designed to reach further, resonating deeply with new audiences, whilst retaining the loyalty of long-standing, heartland supporters.

• Brand re-positioned to appeal to a wider audience by reasserting relevance.
• Introduction of a braver brand mark that retains existing brand equity and maintains familiarity of the original, whilst future-proofing and boosting clarity of communication across all touch points.
• Successful rollout of new brand positioning across all printed and digital assets.
• Full brand re-fresh delivered across all fundraising and stakeholder communications, accompanied by comprehensive brand guidelines to maintain the future integrity of the brand.

The new, emotive visual language created drives consistency and impact. It sits confidently across all collateral, enhancing brand awareness and building an emotive connection to the brand wherever it’s seen. This includes Bransby Horses’ vital fundraising communications, which put the charity’s beautiful beneficiaries front and centre. This, combined with simple messaging and our clear and instantly recognisable brand device make them altogether more appealing.

One of our key deliverables for the Bransby Horses rebrand was to ensure that the new mark and associated assets were effortlessly adaptable. That meant delivering a visual tone and graphical style which could travel across a variety of pieces, each with a diverse range of objectives.