After several years working as their print partner, Ruddocks’ collaboration with equine charity Bransby Horses expanded in 2020, when our creative studio was commissioned to redesign their brand. After delivering numerous successful campaigns and a complete rebrand, in 2023, the team at Bransby Horses came to us with a new challenge.
As a charity, Bransby Horses heavily relies on the support and kindness of their sponsors. Following their latest rebrand, they identified the need to engage their supporters through a new and improved approach, in order to thrive. This is where our team’s expertise came in, and together, we developed a membership campaign designed to improve the reach and retention of their loyal members.
Our team developed a complete journey that integrated both physical and digital communications. The goal was to create a truly immersive and personalised experience for their supporters, ensuring they felt valued and connected to the horses they had chosen to sponsor. This integrated approach was necessary for encouraging long-term engagement and strengthening the bond between Bransby Horses and its loyal supporter base.
This ambitious vision was brought to life using our marketing automation solution, thoughtfully designed to enhance Bransby Horses’ sponsorship journey in a meaningful way. By combining timely, personalised digital and printed communications, we ensure supporters receive relevant content at every stage of their journey. This automation not only simplified processes for the team at Bransby, but also guaranteed a more consistent and engaging experience for their thousands of supporters across the UK.
“Moving our Sponsorship Stars campaign into Ruddocks’ hands has saved valuable time within the charity and significantly increased our retention rate! Also, their marketing automation system allowed us to better reach and communicate with our supporters.”
The Bransby Sponsorship Stars campaign takes a warm, multi-channel approach to supporter engagement. New sponsors start their journey with a personalised welcome email, followed by a printed pack featuring a postcard of their chosen horse, an official sponsorship form, a bespoke certificate, and a handy bookmark. The journey continues with a comprehensive renewal journey where supporters receive a thoughtful mix of digital and printed reminders when it’s time to renew. Personal touches like a festive Christmas card and a birthday email for their sponsored horse help strengthen the connection and show genuine appreciation for their continued support.
